Playbook · Case studies

Most leads are a no. We filter them before they reach you.

An ad that gets clicks is easy. An ad that delivers creators who sign, show up and earn is a system. This is how ours works, and what it has produced.

01 · The funnel

Six steps from scroll to managed creator.

Each step asks for a little more effort. Serious creators keep going. Everyone else drops out early, before they cost your team any time.

Bar width shows how much of the original audience is still in the funnel. Schematic, not to scale.
Filter early Clear no’s are filtered out inside Instagram, before they ever see the full form.
Ask a lot, later 30+ questions only go to people who already said yes twice. Finishing it is a signal in itself.
Never lose a lead Every answer goes straight into the CRM. Nothing waits in a DM.
02 · Case study

A Tier 1 creator within the first €500 of ad spend.

Before we went private, we sold creator contracts publicly. On several campaigns the funnel produced a T1 creator before the budget hit €500, and her contract resold for up to 3–4× what it cost to acquire her. We no longer sell contracts. The same funnel now runs only for a fixed number of partner agencies.

A · Ad spend until a T1 creator signed
T1 signed
€0 €125 €250 €375 ≤ €500
B · Resale value vs. acquisition cost, before going private
Acquisition
1×
Resale
1× 2× 3× 4×
Solid: up to 3×. Hatched: up to 4× on the best resales. From our public resale period, before we went private.
03 · Choosing a tier

T1 costs more to find. T2 and T3 cost less to acquire.

We tune targeting and qualification questions to the tier you want. Some agencies want one high earner. Others want volume they can develop. The funnel is the same; the filters change.

Tier 1Tier 2 / 3
Cost to acquire Higher, but signed within the first €500 on several campaigns Cheaper to acquire
Past resale value Up to 3–4× acquisition cost —
From our own campaigns. Results differ per agency and market.
04 · In their words

Deals agencies reported in our vouch channel.

$0 $1k $2k $3k
Read all 27 vouches →
Open to new agencies

Want this funnel running for your agency?